As a battlefield without smoke of gunpowder, Auto Show is also wrestling of enterprise strengths. Under spotlights, various large automobile manufacturers from home and abroad are taking various measures to attract public attention to the largest extent. On the 10th Beijing International Auto Show, we once again have a feeling that giants are clouded here. Among them, performance by Geely, a national brand, is especially brilliant. As commented by a spectator onsite, Geely car seems not to be “China Made”. As a maker that has left plenty of stories and topics for people, Geely presents on this Beijing Auto Show in an unbelievable appearance. Reborn and splendid can be the best words to footnote Geely cars unveiled on Beijing Auto Show. Huge progress Geely has achieved in brand construction has become the brightest on this Auto Show.

Highlight 1: 13 Styles Staged Synchronously Shock the Eyes

Geely cars exhibited on this show are basically staged for the first time. No matter whether in shape design or in technical equipment, original forms of Geely cars have been totally abandoned. Fashion is manifested by each detail of new Geely cars, representing latest concept of auto design and the trend to safety, environment protection and energy saving. New concept of “China Created” powered by Geely has reached the climax when 13 new styles are staged synchronously on the Show. Hundreds of mass media surrounds Geely booth in several layers. What Geely brings to this Beijing Auto Show is not just about a dozen of new cars, but more in the new image of China Made, China Designed and China Created demonstrated to the world. This takes the lead among all national brands participating in this Beijing Show.

Highlight 2: 4 Technical Advantages Take the Lead in Technology

By contrast with eye-shocking effect displayed by 23 Geely cars unveiled on Beijing Auto Show, the 3 technical advantages that Geely exhibits on this Show appear to be significant in meaning to China automobile industry. BMBS (Blow-Out Monitoring and Brake System) technology is a great technological invention by Geely in safety technology. This technology can safeguard the car’s safety after explosion. It guarantees that the car can slow down to stop after the tyre blows out so that the tragedy of people dead and car damaged shall not take place even the tyre blows out. Electronic equal balance system is a revolutionary innovation by Geely in energy saving and environment protection, able to largely reduce consumption of fuel and speedily upgrade fuel economy. Development of new energy is a highlighted innovation in energy saving and environment protection technology. With Sheer motor-driven Panda, Methyl Alcohol Huapu, Dual-fuel Prospect exhibited on the Show, Geely becomes one of the enterprises that display most new energy cars, sufficiently demonstrating Geely’s strengths and advantages in development of new energy. Another technical highlight staged on this Beijing Auto Show is Geely’s Super Racing Car. Compared with Geely formula car participating in Asia International Formula Competition in the past, Geely formula car driving onto this Show has met standard of international F1 car racing, becoming first Chinese manufacturer of formula car meeting F1 technical standards. This racing car shall become a technology inspection platform of all Geely new technologies and innovations. After verified in formula car competitive, we shall apply it to Geely civil automobiles and other autos to ensure our newly developed technology is safe and reliable.
These three technological advantages have filled in the blankness of China national brands in technology. Technological leading Geely shall be of great significance to China automobile industry.

Highlight 3: Globalized exhibition booth leads the tide of fashion, changing short-slab phenomena in exhibition booths of national brands.
Booth design of national brands participating in auto shows has always been denounced. For a long time, rustic and dropped behind had been engraved into booth of national brands. But design of Geely booth this time has brightened people’s eyes. International prevalent colored theme has made the entire booth by no means inferior in the international exhibition hall, even more fashionable than some international brands in booth design and layout. It is true to say that design of Geely both at this Show integrated with global elements has become a highlight among the whole exhibition sector of national brands, even on the entire show. To some degree, it has overcome the short-slab phenomena in booth design by national brands.