international_news
2009-08-29 阅读 1349次
定义字体大小: 小 中 大
Satisfaction Degree of Geely has Entered into Top Three in Automobile Industry(25/08/2009)

According to the report of the authoritative investigation, at the speed of the degree of satisfaction of after-sales services, Geely is on the top of the independent automobile brand. Moreover, it is at the top three of the automobile industry, including the joint-venture co-branding. It shows that the customers like the brand of Geely as FC, MK / Jinying, Vision, and Panda more and more. It is reported that this authoritative investigation is the 2009 China Customer satisfaction index (CSI) investigation published by the famous automobile rating institution J. D. Power Asia-Pacific company.

From this 2009 China CSI investigation, the score of Geely in this year increased 20, surpassing 8 brands, and it is still onward. This CSI investigation collected more than 10000 customers’ feedback from 26 main cities. These customers bought new cars from 2007 February to 2008 May and the investigation time is from 2009 February to May.

Excellent function and quality is the foundation of the advancement of Geely’s CSI. It is reported that the model participating in this investigation is the three new models of Geely: FC, MK (including Jinying), and Vision. From the first half year of 2007, Geely was at the transition of its strategy, and the old models of Geely gradually fade from the market. According to the investigation, until the end of 2008, the three new models take more than 95% of Geely’s car selling. The product specification of Geely transformed successfully from the low-end economic cars to the middle and high-end cars with better quality, better function, higher technology content and higher satisfaction. The model makes the customers go to the service station less, thus the CSI upgrades rapidly and the product appeal power of Geely shows out.

The direct manifestation of Geely’s CSI advancement is that the after-sales service system of Geely is regulated and being efficient gradually. Since the entrance of Geely into the automobile industry, it puts customers at the top of its business. Especially at the strategic transition in 2007, service leader, quality leader, science leader and brand leader are the main component elements and important support of Geely’s development strategy. Geely’s clear strategic understanding of service becomes ideological roots of its service ability and level’ rapid progress.

The increasingly advance of Geely Automobile brand reputation and high-end technology add unprecedented points for the Geely customer satisfaction. The introduction of a number of the world’s advanced core technologies filled the domestic blank, such as CVVT engine, automatic transmission, BMBS blowout-proof tire Safety control technology and so on; the high-end car models with higher market competition listed on the market, technology Geely and quality Geely begin to show out. The concentrated reveal of the image is the Large-scale Auto Show. In 2008 Beijing Auto Show and 2009 Shanghai Auto Show, Geely shows its new models, new technology and new image in these exhibitions. Its grand and magnificent momentum, inherent vitality and strength not only made the audience amazed but also caused the automobile industry’ shock. Many journalists and customers’ entrance into the factory of Geely which in not a halfpenny the worse of the joint venture enterprises, the strategic transformation’s heroic and continuous deepening, the party and state leaders’ inspection and guidance, the intensive report by the state’s mainstream media of Geely’s achievement in resisting the financial crisis and the undertaking of the social responsibility representing by the billions donate money…from all the dribs and drabs, we can see a technology Geely, quality Geely, responsible Geely, commonweal Geely and confidence Geely standing out gradually and spreading widely, leading to the trust of the customers. More and more customers entering into the big family of Geely, including the oversea customers from 54 countries and regions.

It is reported that the 2009 China CSI investigation has been redesigned to measure the car owners’ satisfaction of maintenance and repair services provided by the Chinese market authorized dealers in the period of 12 to 24 months. The investigation shows that high levels satisfaction of customers can bring a "returning customer" for both manufacturers and dealers for the customers show a higher loyalty to the brand which has a higher after-sales service satisfaction. It is believed that the improvement of Geely Automobile customer satisfaction also makes the users a more auspicious growth, after all, honest and sincere brands and manufacturers can win priceless reputation.

 

visited: