GEELY SITE

ABOUT GROUP

As one of ten largest enterprises in Chinese automobile industry, Zhejiang Geely Holding Group Co., Ltd has achieved rapid development with flexible operating mechanism and continuous self-innovation since its entry into auto industry in 1997. With more than RMB 12 billion of total asset value, Geely has been one of top 500 Chinese enterprises for continuous 6 years and one of 10 largest enterprises in Chinese automobile industry for successive 4 years. Geely has been appraised as “Most rapid and excellent developing enterprise in 5 decades of Chinese Automobile Industry”, “State innovation-type trial enterprise” and the first batch of state-class “Vehicles and parts export base enterprises”.

The headquarters of the Group is located in Hangzhou, capital city of Zhejiang Province. With six vehicle and power assembly manufacturing bases in Linhai, Ningbo, Shanghai, Lanzhou and Xiangtan, the company now has an annual production capacity of 300,000 entire vehicles, 300,000 engines and 300,000 transmissions.

Currently, Zhejiang Geely Holding Group Co., Ltd boasts  more than 30 models from  8 main serials including Geely Free Cruise, Geely KINGKONG, Geely Vision, Shanghai Maple and Beauty Leopard, etc, 8 main serials of engines including MR1.0L-1.8L, JL1.6L-1.8L and 4G1.0-1.8CVVT, etc and the corresponding  manual and automatic transmissions. All of the products have passed 3C state certification and conformed to European Emission Standard III; some products even conform to European Emission Standard IV. And Geely owns complete intelligent properties right over all its products .
The Group has set up an nationwide well-functioned sales and marketing network which includes nearly 500 4S franchised shops and 600 service stations. And with up to tens of million RMB investment a domestically first class call center has been built up that provides around- the- clock instant service to customers; Meantime, Geely introduced the Sales ERP management system and service information system based on SAP for rapid response to needs from customers and rapid handling of market information., which is the first of its kind in domestic automobile industry, .All those above efforts contribute to the fact that there have been totally 1,2 million Geely cars running on the road globally and Geely has been recognized as a famous auto brand in China.
With more than 300 sales & service dealerships globally and SKD /CKD operations in Ukraine, Russia and Indonesia , Geely has exported more than one hundred thousands car aboard ,which is among the top few Chinese car makers that exports .
Zhejiang Geely Holding Group Co., Ltd has invested hundreds of million RMB to establish Geely Automobile R& D center headquartered in Linhai and Now the R&D center is capable of developing entire cars, engines, transmissions and automotive electronic apparatus and every year about four to five brand-new vehicle models or machinery models are launched in the domestic market .The self-developed 4G18CVVT engine is appraised as a new auto technology that is “globally-advanced and domestically-leading “; likewise the self -developed serial Z automatic transmission has filled the blank in domestic automobile field and achieved the only Class A science & technology for Chinese automobile industry in 2006; the EPS initiated the automobile electronic power steering system for domestic brands. and there have been significant breakthroughs in patent technologies applications such as BMBS tire bursting safety technology, electronic equal-balance technology and new energy application, etc; and with a total number of patents of up to 718, among which more than 70 are invention patents and 26 international patents, the Geely R& D center has been certified as state-class “Enterprise technical center" and “Postdoctoral working station”.
Zhejiang Geely Holding Group Co., Ltd has a total number of more than 12 thousand employees including over 1600 technicians, 3 national academicians, more than ten foreign experts, dozens of doctors, hundreds of masters, hundreds of senior engineers and researcher-class senior engineers. Their hard work in various posts has been the biggest contribution in Geely’s astonishing “surpassing story”.
With a total enrolled student number of over 40 thousand in Beijing Geely College, Sanya College of Hainan University and Zhejiang Automobile Vocational Technology College, which had been set up by Zhejiang Geely Holding Group Co., Ltd with the cost of up to hundreds of million RMB have every year nearly ten thousand students graduated and start to work in china’s auto industry. Meantime entrusted by Chinese Automobile Engineering Association, Geely Group has made investment by itself in setting up Zhejiang Automobile Engineering College and attached Automobile Management & Sales College, Industrial Commercial Administration College, in which the first batch of over 200 automobile engineering masters, doctors and EMBA students are studying with developing projects and managing subjects; the establishment of “Geely-Tongji Automobile Engineering Research Institute” in May, 2007 has created a brand-new mode for cooperating development and education by non-governmental enterprises and senior institutions .

Being always sticking to its principle of “Manufacture the safest, most environmentally –friendly and energy-saving cars; being responsible for brand all the time and save no effort to satisfy customers forever”, Zhejiang Geely Holding Group Co., Ltd has focused on quality system construction and has successfully passed ISO9000 Quality System Certification and TS16949 as well as the 2002 Quality System Certification and Green Environment Identification. At the same time, along with its expansion into the international market, Geely Holding Group has also started the homologations for European ECE, American DOT and EPA certification etc.
Based on its developing strategies of “Follow generally; exceed locally; key breakthrough; cooperation and combination, be courteous to the wise and condescending to the scholarly; lead in all-round”, Zhejiang Geely Holding Group Co., Ltd has made its ten -year medium and long term strategy: by 2015 Geely will be producing 42 models out of 15 model series which are available with both left and right handed and conforming to all the concerned regulations and consuming habits. Likewise, Geely will also be boasting of 8 series of engine and 7 series of manual and auto transmissions. And the target of “exporting 2/3 of its products “will be realized through 15 production bases Geely will be setting up overseas by that time.
Right now, Geely Holding Group has entered the phase of all- around strategic transition and it will uphold its operation strategy of “continuously summarize the successful experience and take lessons from the failures; continuously insist on the brand& value marketing instead of blindly dropping the prices; persist in its efforts of elevating the technology added –value , the quality added –value ,the service added –value and the brand added value of its products ” and its operation principle of “ Regard customers need as the core value and the orders as main line ,base on the product line ,deepen the reform and carry out scientific management to realize high efficiency and high profit with low cost and high quality ” , continue its efforts in technology & management innovation . and we believe ,by actively involving itself in international competition and cooperation Geely will be finally making the Chinese auto dream come true with its advanced technology ,quality product and thoughtful service . And Geely will be committed itself to the revitalization of China’s autonomous auto brand and to the ideal of “manufacturing cars that are the safest, most environment-friendly and most energy-saving, to let Geely cars go to the whole word”!

ADD:Riverside District of Hangzhou City,Zhejiang Province Jiangling Road, No.1760 Copyrights 2008-2009 Geely Holding Group Allrights Reserveds