Geely's corporate culture has evolved over more than twenty years since it was founded in 1986. From its origins its commitment to a number of core objectives has created a unique corporate culture that enables it to innovate and carefully grow its business.

Geely was founded on a culture of entrepreneurship, research and innovation. This commitment continues today with ongoing investment in education, training and research and development. The firm is dedicated to developing and producing quality products that satisfy our customers' needs.

This focus has been a key element enabling Geely to become one of China's leading auto manufacturers. This focus will be a cornerstone to our long-term success as we drive our firm into new markets outside China. Geely's entrepreneurial culture and commitment to innovate is producing products, technologies and services that are being launched into our expanding global network.

Geely's roots and origin are planted in Hangzhou, the culturally rich and scenic capital of China's eastern seaboard province – Zhejiang. As Geely has expanded to become the leading Chinese auto firm it is today, it has also grown its workforce with a commitment to diversity, hard work and quality. Our team comes from across China, includes a diverse number of nationalities and is home to many Chinese who have returned from overseas.

Business and life sometimes throw a curveball. How one reacts and manages those situations defines long-term success. At Geely we understand not every road will be smooth, and with careful planning, commitment and team work we have maintained a strong track record amid changing circumstances.