1. Reasons for recruiting new vehicle logo:
In view of the manufacturing technology for cars in Geely Holding Group has advanced rapidly with quality been improved continuously and new models of vehicle keep pouring out. Meanwhile, with vehicle market’s random change, consumers’ taste and value are persistently developing. We need to review Geely’s vehicle logo used for years. On the occasion of 2008 Summer Olympics in Beijing when it’s Geely’s 10th anniversary, we proceed with recruiting new vehicle logo for Geely Group worldwide for the sake of summarizing its developing course, inheriting good tradition, carrying forward enterprise spirit, looking to bright future, meeting new challenge and building up enduring foundation of China’s automobile development.
2. Designing requirements for new logo
(1) Properties-It reflects Geely’s concept and spirit, presents its vision of building up enduring foundation of China’s vehicle development especially Geely automobile’s quality, technology and craftwork.
(2) Identification-brilliant personality, easy to remember, embodying Geely automobile’s characteristics with certain inheritance of current logo.
(3) Artistic quality-concise and bright, profound and exoteric, meeting developing requirements of Geely’s future with global taste for new times.
(4) Practicability-brief with good taste, convenient for application of various craftwork production and manufacture.
3. Awards:
It has bonus and prizes totally worth about RMB 3.6 million
It’s also with the following prizes for participant works in order to encourage enthusiasm of global designers.
Master Prize: Quota for 1, a gold medal, RMB 2000,000 as well as certificate.
Geely Prize: Quota for 10, a silver medal each with a Geely Vision car as well as certificate.
Candidate Prize: Quota for 100, a copper medal each with an exquisite souvenir and allowance coupon of 5000 yuan for vehicle purchase as well as certificate.
In the interest of promote global consumers’ enthusiasm to participate in this campaign; it has also set Recommendation Prize.
Recommendation Prize: Quota for 300, an exquisite souvenir each with certificate.
All the “works” refer to identification system design of vehicle logo (including VI handbook), not just a single logo or symbol. The individual is in charge of his/her Personal Income Tax for bonus and prizes above himself/herself.
4. Notes:
(1) Participants should fully learn all the rules relevant to this notice, and are willing to comply with other regulations of this notice and recruiting activity before their participation.
(2) Participants must promise their works are original, not pirated or imitated. Otherwise, participants should bear all the legal responsibility arising therefrom and also the compensation for Zhejiang Geely Holding Group’s loss on account of participant’ dispute with others.
(3) Participants should agree that the new logo recruiters alternate their works.
(4) Participants should agree that once their works have been selected as candidate ones or they have won the bid, all the intelligence property right and income arising therefrom belong to Zhejiang Geely Group Holding Co., Ltd. Participants can only reserve the right of authorship besides the stipulated awards.
5. Evaluation Methods:
The general process of evaluation is as follows:
(1) Primary election: once during recruitment, performed by program team through confirming whether the participant work can come to public evaluation.
(2) Public evaluation:
Network interaction: launch Geely Group website (other website column including main portal websites will be launched in succession), establish evaluation area, TV station and poll channel;
Television interaction: perform in CCTV or influential local TV programs.
Message interaction: properly launch poll channel for text message combined with the methods above.
(3) Experts evaluation: based on public evaluation results. The evaluation committee will proceed with discussion, assessment and confirmation, and eventually come to the final decision with democratic evaluation results. And it will depend on the vote of evaluation committee’s director when the committee members have disputes.
6. Contribution Methods
We start to receive contributions from Jan 9, 2007 with the deadline of Aug 7, 2007 (subject to the real date when we receive it). The method is by mail (suggest using registered mail, express delivery etc);
(1) Contributes requirements: contributes are required with professional design software (e.g. PHOTOSHOP、ILLUSTRATOR、CORELDRAW、3DMAX etc), electronic document material, a copy of each color and black & white printed manuscripts for each.
(2) The references need to provide in contributions:
Contributions from unit:
① Copies of the unit’s business license and legal person’s code certificate.
② Copies of the unit’s legal representative’s ID and other valid certificates;
③ The original legal person’s consignment authorization and copies of consignee (participant)’s ID and other valid certificates;
④ Works: a copy of electronic material, black and white and color design charts in duplicate each as well as a copy of design direction.
⑤ Unit introduction, contacts and classic designed cases.
Organization (Two or more than two persons):
① Copies of participants’ ID and other valid certificates, and common competition declaration signed by all the participants.
② Works: a copy of electronic material, black and white and color design charts in duplicate each as well as a copy of design direction.
③ Introduction and contacts method of each participant.
Individual:
① Copies of participants’ ID or other valid certificates.
② Works: a copy of electronic material, black and white and color design charts in duplicate each as well as a copy of design direction.
③ Introduction and contacts of each participant.
The works refer to identification system design of vehicle logo (including VI handbook), not just a single logo or symbol. Concerning the large workload of completing VI handbook, it’s allowed for designers to separate contributions as two parts. But the first part must embody main identification design of vehicle logo, and the second one’s time for contributing cannot exceed the deadline.
(3) Mail address: Room 517, #1760 Jiangling Road, Bingjiang District, Hangzhou, Zhejiang, P.R. China.
PR Department of Geely Holding Group
Please note “seek Olympic Champion of new Geely vehicle logo”)
Post code: 310051
Fax: 0571-87766881
(4) Consult by phone or email:
PR Department, Geely Holding Group:
Phone in Chinese:86-571-87766879 Ms. Cao
Phone in English:86-571-87766893 Ms. Gu
Phone of Geely Holding Group Call Center :400,886,9888
Email address: logo@geely.com
We will also launch other channels for contributes, please pay attention to recruiting area for new vehicle logo or other notices on our group website.
Group website:www.geely.com
Zhejiang Geely Group Holding Co., Ltd
Jan 9, 2007