• Geely Auto opens a new innovation design center in Milan
• The center will work on R&D programs for concept cars and production vehicles
• Geely Auto Innovation Design Center will also support the international strategy and expansion of the group
Milan, January 30, 2023 – Geely Auto Group is pleased to announce the opening of the Geely Auto Innovation Design Center Italy, a new hub for creativity and design based in central Milan. The design center is currently in the process of recruiting and of organizing all logistical aspects.
The opening of a European hub for design and innovation in one of the fashion and design capitals of the world was strongly supported by the company’s management, with the aim of reaffirming the central role of creativity in the present and in the future of the brand.
Geely Auto Innovation Design Center Italy plans to become a key partner for Geely Auto Design HQ in Shanghai and for the other design centers abroad. The Milan based design center will work on research and development programs for concept cars and production vehicles and will be a think tank for cutting edge ideas. Moreover, the task of the Geely Auto Innovation Design Center Italy is to also serve as a key design force for ambitious projects of Geely Auto Group, global market research, international strategy, support in entering the global market.