With the rapid advancement of globalization, Geely Auto is establishing its cooperation and influence in core markets of Central Asia and Middle East, leveraging on its international plans and innovative technologies.
Geely has launched its complete product layout in multiple segments in Kazakhstan, which gained a year on year sales growth of 240% which broke records and achieved a historic high note. In Saudi, Geely Auto has consistently ranked top ten in the market for three consecutive years, achieving one of the top positions among Chinese brands in 2023.
Faced with the intense competition in the global automotive industry, Geely Auto continues to expand its presence in international markets, adhering to its brand's upward direction, seize the opportunities in competition and navigate through changes.
In March 2024, major client representatives from Kazakhstan and Saudi Arabia arrived at Geely Auto headquarters for in-depth discussions on cooperation plans, which will give way for accelerated expansion and collaboration in the Central Asian and Middle Eastern markets.
Explore the potential and accelerate brand development
In March 2024, 43 prominent political and business figures from Central Asia gathered in Hangzhou to experience the value of Geely's brand, technological innovations, and corporate culture. The activities included the visit of the Brand Experience Center, meeting and discussions about exemplary dealership management, exploring the Geely Research Institute, and test-driving high value products. Both sides have engaged in in-depth discussions on exploring future business development models, injecting new momentum into Geely's localized operations in Kazakhstan.
During their visit, the group from Kazakhstan visited the Geely Changxing factory, where they experienced the one of the world's most advanced and smart manufacturing system. The Changxing factory serves as a beacon of Geely's highest level of intelligence in manufacturing and was honored with the title of "Future Factory" in 2021.
Zhao Hongjie, Deputy General Manager of Geely Automobile Changxing Company, delivered a speech, outlining the factory's developmental history and its relentless pursuit of product quality. Subsequently, Geely and the Kazakhstani delegation signed the cooperation agreement, marking the beginning of a new chapter in their collaboration in the field of new energy. Positioned as a crucial component of Geely's strategic layout in Central Asia, Kazakhstan plays a pivotal strategic role for Geely in radiating across the two major markets of Asia and Europe.
Building the Future Together in Saudi Arabia
Saudi Arabia is one of Geely's most essential markets and has fastest-growing market in the Middle East region. In early March 2024, 14 representatives from Saudi Arabia's political and business sectors visited Geely Auto headquarters for and in-depth experience and discussion with the Geely Team. They visited the research and development center, intelligent manufacturing factory and the brand Pavilion which gave them profound insights into Geely's global leading manufacturing capabilities, top-notch independent research and innovative core competencies.
Additionally, Geely Auto has arranged the test drive of the flagship sedan Preface (Xingrui), which will be launched soon in market of Saudi Arabia. The Preface received unanimous praise from the Saudi delegation for its design, power, handling, comfort, and intelligent technology. Mr. Hamad Al Rajhi, Procurement Director of Theeb in Saudi Arabia, remarked, "Preface's design exudes luxury, the interior is comfortable, and the space is spacious. Moreover, Preface's performance is outstanding. I believe this model will achieve great success in the Saudi market once it is launched.
Mr. Alex Gu, Deputy General Manager of Middle East Market, congratulated the successful conclusion of this event and expressed high appreciation for the deepened cooperation between both parties in market expansion, service optimization, and marketing cooperation，with several models ranking first among Chinese automotive brands in different segments. Leveraging Saudi Arabia's vast market potential, Geely Auto will continue to expand and optimize its product lineup, aiming to enhance users' travel experience with superior products and attentive services.
The delegation event not only showcased Geely's technological prowess and brand philosophy but also served as a platform to share Geely's brand vision and values. Geely has always adhered to a user-centric approach, driven by technology and powered by innovation. The company is committed to leading diverse consumer needs and continuously exceeding user expectations with its rich product portfolio and continuously innovative high-value products.
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Geely Auto International Corporation Public Relations
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