Mexico City, Mexico – November 28, 2024 Geely Auto, the global provider of mobility tech ecosystem and Club América – Mexico’s most iconic football club announced on November 22, 2024 that Geely will become the club's official sponsor starting in 2025, further solidifying its global presence and engaging with local football fans in the country.
Tony Chi, General Manager of Geely Auto México, emphasized the significance of the sponsorship, saying, "This partnership, along with our other initiatives for Geely customers and the club's loyal fans, demonstrates our commitment to building a strong foundation in Mexico and integrating ourselves into the community. This aligns perfectly with our global company values."
Héctor González Iñárritu, President and CEO of Club América, expressed enthusiasm about the partnership, stating, "Geely Auto as a partner brings a positive outlook for the team. This partnership between Geely Auto's cutting-edge technology and Club América's passionate followers is a strategic and powerful combination. This will not just elevate the brand of both organizations but also create a unique cultural experience for fans."
Geely Auto has profound expertise across the entire automotive industry chain, from research and development, to design and manufacturing. Today, it stands as a global leader in automotive innovation, specializing in a diverse range of fuel-based and new energy models solidifying its reputation as a pioneer in automotive technology. Geely Auto is committed to providing high value and creating a better way of living, connecting and inspiring individuals to explore new horizons, possibilities and perspectives around them in unprecedented ways. This spirit of pursuing excellence and exploring the future well resonates with the attitude of unleashing potential and striving for progress inspired by sporting events.
Geely Auto Mexico, established in late 2023, is the company’s first subsidiary in the Americas. It was founded with the aim of better serving the local market by providing Mexican consumers with a more diverse and high-value driving experience. In just one year, Geely Auto has successfully introduced five SUV models and one sedan to the Mexican market. Known for their high reliability and cost-effectiveness, these models have quickly become some of the best options on the market, earning the trust of thousands of Mexican families. Furthermore, driven by the GEELY GO user brand, Geely Auto Mexico will continue to adhere to the mission of "creating a travel experience beyond users' expectations", take root in the local market, connect with users in a closer, more proactive, and intelligent way to co-create a “Go Beyond Cars” user experience and a more diverse lifestyle experience.
Club América holds a significant position in the domestic and international football world, with its rich history and impressive record making it a true legend of Mexican soccer. Since its inception, Club América has not only achieved the Liga MX championship 15 times, but has also consistently demonstrated its strength in international competitions, earning the respect and support of countless fans.
As part of the partnership, the two brands will closely collaborate through a series of social media activities, in-store events, distribution of VIP tickets, and meet-and-greets with football stars, ensuring maximum brand engagement and participation. The exact activities and timeline for the events will be announced through Geely Mexico and Club América’s official channels in due course.
This strategic alliance between Geely Auto and Club América demonstrates the innovation and pursuit of excellence of a leading automotive brand, and the spirit of pushing boundaries and striving for progress of Mexican football. It’s a powerful example of how sports and automotive can come together to inspire and captivate audiences globally.