Mexico, May 13, 2024 - Geely, a renowned name in the automotive industry, launched its three-star SUV models Starray, Okavango and GX3 Pro in the Mexican market, marking another new milestone for the brand in Mexico. This launch will further enrich Geely's product matrix in Mexico that will provide local consumers with a high-value experience that integrates cutting-edge technology and excellent performance to meet the diversified travel needs of the local market.
The Launch event attracted more than 200 guests, including business partners, brand executives, and media representatives, who showed high expectations for Geely's new models. Mr. Tony Chi, General Director of Geely Mexico said: " At Geely, we are committed to delivering global standards of quality and innovation. The introduction of these three new models brings us closer to our goal of launching five new models in Mexico in 2024. We are confident that these SUVs will attract new customers and provide them with unique driving experiences that only Geely can offer.
Combinations of Quality and Innovation, Taking Root in Mainstream Market
As the focus of this launch, the three new models all interprets Geely's excellent quality and advanced technology. They meet the preferences and needs of more consumers with a number of class-leading space, performance, safety and technology configurations, helping Geely Auto to set new benchmarks in fiercely competitive mainstream market.
With Geely's exclusive technological aesthetics, Starray combines futuristic styling with excellent performance, fully interpreting the brand spirit of innovation and exploration; as the only model in its class with independent 7 seats, Okavango can realize a variety of flexible seat layouts, creating various family using scenarios in daily life with spacious and versatile practical options. The GX3 Pro’s advantages of both fashion and dynamic performance make it very competitive in the compact SUV market.
Since the brand was launched in November last year, Geely has taken the lead in launching Coolray and Geometry C, which have injected a boost into the mainstream SUV market in Mexico with superior product strengths. They have been well received since their launch. With the launch of these three blockbuster SUVs, Geely Auto is expected to gain a firm foothold in the local mainstream SUV segment and further occupy more market share.
Outstanding service system to enhance user experience
In terms of services, Geely has comprehensively upgraded the pre-sales and after-sales user experience and created a high-quality service system network. With Geely, users can enjoy a five-year or 150,000-kilometer vehicle warranty and an eight-year or 250,000-kilometer extended warranty on engine and transmission components, demonstrating Geely's commitment to customer satisfaction and long-term product reliability. At the same time, Geely continues to expand its sales outlets in Mexico, with more than 50 stores and city showrooms covering multiple core areas to ensure that more consumers can easily obtain and experience the innovative functions and excellent performance of Geely's latest products.
The enhancement of Geely's strategic layout in the Mexican market has also further accelerated the development of its global layout. In the future, Geely Auto will continue to focus on users, adhere to technological innovation, continue to expand its rich product matrix, bring high-quality products to consumers in more countries around the world, and create more high-value travel experiences.
Press Contact:
Geely Auto International Corporation Public Relations
geely.global.pr@geely.com