Aug 3, 2025
Geely Auto Officially Launched in the Brazilian Market with the Geely EX5, Bringing New Energy Vehicles with Technology, Intelligence and Design
Aug 3, 2025

Geely EX5 Brazil launch

 

  • Global model demonstrates Geely Auto's advanced technology to design, build and produce a world-class electric vehicle.
  • This grand celebration of the future of mobility marks the start of sales of the Geely EX5, the manufacturer's first electric car in Brazil, a model developed for global markets.
  • Fernanda Lima and Rodrigo Hilbert, one of the most admired couples in Brazil are appointed as Geely Auto’s official brand ambassadors.

 

São Paulo, Brazil, 2025 July 30 – Geely Auto officially launched its operations in the Brazilian market with a grand event at the São Paulo Jockey Club, celebrating the future of mobility. This milestone marks the start of sales for the Geely EX5, the brand’s first electric vehicle in Brazil, designed for global markets.

 

As announced in April, Geely Auto has implemented a comprehensive market entry strategy in Brazil. In July, the Geely EX5 was showcased in 22 shopping malls nationwide, offering consumers a firsthand experience of the model’s comfort, design, and advanced technology. The brand’s arrival in Brazil represents another step in Geely Auto’s global expansion, with the company already operating in nearly 90 countries through an established network of sales and service operations across the Middle East, Asia-Pacific, Latin America, Europe, Central Asia, and Africa.

  

Setting New Electric Mobility Standards with Geely EX5

 

Geely Auto launched the Geely EX5 in Brazil, a key part of its global strategy for new energy vehicles (NEVs) and its first model designed for worldwide markets. Approved for over 90 countries, the Geely EX5 showcases Geely Auto’s advanced technology and expertise in creating a top-tier electric vehicle. This launch is a major step toward global leadership in electric SUVs.

 

Geely EX5 reflects Geely Auto’s innovation and technical strength. Built on the Global Intelligent Electric Architecture (GEA), it offers excellent structural strength and efficient use of space, providing a great driving experience and high energy efficiency. This fully electric vehicle excels in four areas: smart energy, safety, space, and interaction.

 

The Geely EX5 features a compact, 79.8 kg, 11-in-1 intelligent electric powertrain with a volume of 0.079 m³. It delivers 218 hp, 320 Nm of torque, and 90% energy efficiency, setting a new standard for electric vehicles. The Geely EX5 accelerates from 0 to 100 km/h in 6.9 seconds, reaches a top speed of 180 km/h, and offers Eco, Normal, and Sport driving modes. Powered by the Geely Short Blade LFP battery, it achieves a 413 km range (INMETRO certification) and 94.18% regenerative efficiency with four regeneration levels.

 

It also earned prestigious global design awards, including the Red Dot Award for product design, a gold medal at the IDA Design Awards, and a platinum medal at the Muse Design Awards. It also received five-star ratings in the rigorous Euro NCAP and ANCAP safety tests, which evaluate crash performance and active safety features for drivers and pedestrians.

 

See the World in Full with Brazil’s Brand Ambassadors

 

Captivating, authentic, and full of energy, the Geely EX5 brand ambassadors’ stars Fernanda Lima and Rodrigo Hilbert, one of Brazil’s most cherished celebrity couple whose vibrant personalities and relatable charm bring the brand’s vision to life. The campaign artfully weaves their dynamic daily routine with the innovative features of the Geely EX5, showcasing its cutting-edge technology, sleek design, and eco-conscious performance through moments filled with humor, warmth, and a playful hint of boldness.

 

Fernanda and Rodrigo’s genuine connection and aspirational lifestyle resonate deeply with Brazilian audiences, embodying the sophistication, inspiration, and forward-thinking ethos that Geely aims to deliver. Their authentic appeal and widespread admiration make them the ideal ambassadors to introduce the Geely EX5, a vehicle that redefines electric mobility, to the Brazilian market, forging an emotional connection with consumers and highlighting Geely Auto’s commitment to innovation and excellence.

 

ENDS

 

About Geely Auto

 

Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). The Group manages several leading brands, including Geely Auto, Lynk & Co, and Zeekr. Geely Auto Group is also the global strategic partner of Malaysian national automaker PROTON.

 

The Group employs more than 50,000 people and operates 12 plants, and five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. The Group also boasts five global design studios in Shanghai, Ningbo, Gothenburg, Milan, and Coventry respectively with over 1,000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co, and Zeekr has been listed on the Hong Kong stock exchange since 2005.

 

In 2024, the brands under Geely Auto Group management sold over 2.17 million units, marking a 32% year-on-year increase.

 

Press Contact:

Geely Auto International Corporation Public Relations

geely.global.pr@geely.com

 

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