Hanoi, Vietnam – 19 March 2025 – Geely Auto is pleased to announce the appointment of renowned Vietnamese artist Chi Pu (芝芙) as Geely Auto’s official Brand Ambassador in Vietnam. This strategic collaboration marks an exciting milestone as Geely expands its presence in the country, bringing world-class automotive innovation and design to Vietnamese consumers.
Chi Pu, a celebrated singer, actress, and influencer, embodies the spirit of creativity, modernity, and ambition—qualities that align seamlessly with Geely’s brand philosophy. As the face of Geely in Vietnam, she will play a pivotal role in promoting the brand’s vision, engaging with customers, and enhancing brand awareness through various marketing and communication initiatives.
This announcement comes as Geely Auto, in partnership with Tasco, prepares to make its official debut in Vietnam with a grand launch event on March 21, 2025, in Hanoi. The event will showcase Geely’s latest automotive innovations, highlighting the brand’s commitment to delivering cutting-edge technology, sustainable mobility solutions, and an enhanced driving experience for Vietnamese customers.
Through its strategic partnership with Tasco, a leading automotive distributor in Vietnam, Geely aims to establish a strong footprint in the market. This collaboration will leverage Tasco’s extensive expertise in automotive distribution, infrastructure, and customer service to ensure a seamless introduction of Geely’s diverse vehicle lineup. The partnership underscores Geely’s long-term vision for Vietnam, emphasizing sustainable growth and customer-centric innovation.
"We are thrilled to welcome Chi Pu as Geely’s Brand Ambassador in Vietnam. Her dynamic personality and influence in the entertainment industry perfectly align with our brand’s progressive values. As we embark on this exciting journey in Vietnam, we believe her engagement will further strengthen our connection with local customers," said Michael Song, Vice President of Geely Auto Group.
Chi Pu shared her excitement about the collaboration, stating, "I am honored to represent Geely Auto in Vietnam. Geely’s commitment to innovation and excellence resonates with me, and I am excited to introduce their incredible lineup of vehicles to Vietnamese consumers. I look forward to this journey and to being part of Geely’s growth in Vietnam."
As part of this collaboration, Chi Pu will be driving the Geely Coolray and Monjaro in all her activities in Vietnam, further showcasing the brand’s modern design and advanced technology to a wide audience. Additionally, Chi Pu will deliver a special performance at the Geely Launching Event in Vietnam, making the grand event even more memorable.
The grand launch event on March 21 in Hanoi will be an opportunity for automotive enthusiasts, industry experts, and media representatives to experience Geely’s cutting-edge models firsthand. The event will also mark a significant step in Geely and Tasco’s joint efforts to redefine the automotive landscape in Vietnam.