• Geely Auto and Tasco Auto Successfully Launch Geely EX5 and Monjaro in Vietnam to Meet Market Demand
• Enhanced Customer Service and User Experience with 24 dealership stores and 50 nationwide charging stations in Vietnam
• Chi Pu, Geely Auto’s Brand Ambassador, shares her inspiring journey with the brand

Da Lat, Vietnam, July 16, 2025 – Geely Auto officially launched two strategic models in the Vietnamese market: Geely EX5 – an all-electric SUV and Geely Monjaro - a premium D-class SUV featuring advanced technologies. This event marks a significant milestone in Geely’s robust expansion in Vietnam, a market recognized as a key growth hub in the Southeast Asian automotive industry. The launch event took place at Ana Mandara Villas Da Lat Resort, which was also broadcasted simultaneously to 24 Geely Auto dealerships nationwide and the official fanpage, featuring the special participation of Brand Ambassador - artist Chi Pu.

Geely EX5 – A Standout All-Electric SUV

The Geely EX5, an intelligent all-electric SUV built on Geely’s GEA platform, boasts an aerodynamic design and an interior optimized for exceptional driver and passenger comfort. Available in over 25 countries, it was recently launched in Poland, where it has been highly praised for its user-friendly operation, modern design, and cutting-edge technology. The Geely EX5 has earned numerous prestigious international accolades, including the Red Dot Award, MUSE Design Award, IDA Design Award, and A' Design Award, and has achieved a 5-star safety rating from Euro NCAP. The Geely EX5 is set to redefine electric mobility in Vietnam and beyond.

Premium and Tech Equipped SUV, Geely Monjaro

The Geely Monjaro, a premium D-class SUV, is built on the shared Compact Modular Architecture (CMA) platform, blending sophisticated design, advanced technology, and superior performance. Its sleek exterior and luxurious interior enhance driver and passenger comfort, while the advanced ADAS safety suite ensures top-tier protection. Offering fuel-efficient gasoline or hybrid powertrains, it prioritizes sustainability. Globally acclaimed, the Monjaro has excelled in markets like the Middle East and South America and was named "Car of the Year 2024" in Russia. It’s set to make a strong impact in Vietnam.

Robust Network Ecosystem in Vietnam

As of July 2025, Tasco Auto, the official distributor of Geely Auto in Vietnam, has established a network of 24 authorized dealers nationwide, delivering exceptional sales and after-sales experience. Within just 4 months since launching the brand, Geely Auto introduced 3 strategic models in Vietnam - including Coolray, Monjaro and Geely EX5 – each offering outstanding quality and performance in their segments.

Additionally, the brand has been deploying 50 charging stations across major cities and key traffic routes, ensuring maximum convenience for NEV customers while contributing to promoting a green and sustainable lifestyle in Vietnam.

Chi Pu - the embodiment of Geely's spirit

At the event, artist Chi Pu - Brand Ambassador of Geely Vietnam - shared inspiring stories about her journey with the brand: "Geely brings freedom, modern technology, just like the way I pursue my passion." She also expressed her expectations for the upcoming journeys with Geely Monjaro and Geely EX5 in Vietnam.

With the launch of Geely EX5 and Monjaro, Geely Auto demonstrates its commitment to not only delivering innovative products, but also building a smart, sustainable and technological mobility ecosystem for Vietnamese customers.

ENDS

About Geely Auto

Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). The Group manages several leading brands, including Geely Auto, Lynk & Co, and Zeekr. Geely Auto Group is also the global strategic partner of Malaysian national automaker PROTON.

The Group employs more than 50,000 people and operates 12 plants five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. The Group also boasts five four global design studios in Shanghai, Ningbo, Gothenburg, Milan, and Coventry respectively with over 1000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co, and Zeekr has been listed on the Hong Kong stock exchange since 2005.

In 2024, the brands under Geely Auto Group management sold over 2.17 million units, marking a 32% year-on-year increase.

Press Contact:

Geely Auto International Corporation Public Relations

geely.global.pr@geely.com