• Inaugurated the largest Geely Auto flagship showroom of 15,800 sqm that can cater to a 18-car showroom display and 30 service hubs
• Revealed the New Monjaro with refreshed enhancements in interior, exterior and driving experience
• Launched the all new Geely EX5, the next generation NEV SUV from Geely Auto that aims to promote EV adoption in the region

Dubai, UAE, June 20, 2025 – Geely Auto inaugurated its largest overseas flagship showroom, SZR, in Dubai, marking a key step of its strategic expansion in the Middle East. The grand opening also featured the launch of two models: the all-new luxury SUV Monjaro and the all-electric SUV Geely EX5. This dual launch highlights Geely Auto's commitment to offering diverse range of vehicles, combining traditional ICEs and electric options, to meet the evolving needs of Middle Eastern consumers. The move also supports UAE's Vision 2030 for sustainable and green mobility.

Largest Overseas Showroom Opens with Premium Service Experience

Located on Sheikh Zayed Road, one of Dubai's premier automotive hubs, the state-of-the-art showroom spans 15,800 square meters and can showcase 18 different vehicle models all at once. As Geely Auto's seventh dealership store in the UAE and second in Dubai, the flagship showroom is the largest and most comprehensive Geely Auto facility overseas.

Beyond its expansive sales and display areas, it also features advanced after-sales service amenities, including a 1,786-sqm body shop, a 1,715-sqm mechanical workshop with 30 service bays, and a spare parts hub. These amenities ensure a seamless customer experience, from vehicle purchase to maintenance. By integrating sales, service, and spare parts under one roof, Geely Auto delivers a comprehensive one-stop automotive solution for Dubai customers.

Dr Andreas Schaaf, Group Director, AlBatha Automotive Group, commented: “In the past three years, Geely has demonstrated strong momentum, being one of the fastest-growing auto brands in the UAE. The inauguration of our flagship showroom marks a significant step forward in Geely’s growth journey, bringing one of the UAE’s most-loved automotive brands even closer to customers.”

Alex Gu, Deputy General Manager of GAIC, added: "The Middle East market plays a pivotal role in Geely's multi-product strategy. By developing our traditional ICE vehicles and new energy vehicles, we aim to cater to the diverse mobility needs of local consumers. Our goal is to position Geely as a globally recognized, technology-driven automotive brand with a wide array of innovative products."

New Monjaro and Geely EX5 Strengthen Geely's Product Portfolio

The ceremony also introduced the upgraded Monjaro, featuring enhanced interior comfort, smart connectivity, and improved driving experience. Since its debut, the Monjaro has garnered widespread praise in the Middle East for its luxurious design, powerful performance, and advanced smart features. Its popularity was further highlighted when it was selected as the official car for the 2025 Ras Al Khaimah Golf Championship in January, showcasing Geely's growing influence on high-profile sporting events. 

Alongside the Monjaro, Geely Auto also unveiled Geely EX5, marking its official entry into the Gulf region's new energy vehicle market. Built on Geely Auto's cutting-edge GEA platform, the Geely EX5 stands out for its exceptional safety, driving experience, and cutting-edge technology. The launch of the Geely EX5 showcases the brand’s advancements in both electric and intelligent vehicle technologies, it also aligns with the UAE government's initiatives to promote EV adoption and achieve its environmental goals.

Over the past three years, Geely Auto has made remarkable progress in the UAE market, becoming one of the top three Chinese automotive brands in the region and has successfully operated 7 showrooms across the region. Moving forward Geely Auto plans to expand its product lineup with sedan and SUV, BEV and PHEV options to meet local customers’ personalised mobility needs and supporting the automotive industry’s green transition.  

ENDS

About Geely Auto

Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). The Group manages several leading brands, including Geely Auto, Lynk & Co, and Zeekr. Geely Auto Group is also the global strategic partner of Malaysian national automaker PROTON.

The Group employs more than 50,000 people and operates 12 plants five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. The Group also boasts five four global design studios in Shanghai, Ningbo, Gothenburg, Milan, and Coventry respectively with over 1000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co, and Zeekr has been listed on the Hong Kong stock exchange since 2005.

In 2024, the brands under Geely Auto Group management sold over 2.17 million units, marking a 32% year-on-year increase.

Press Contact:

Geely Auto International Corporation Public Relations

geely.global.pr@geely.com