May 29,2025 - Geely Auto officially opened two brand-new sales outlets in Chile and Nicaragua, accelerating its expansion plans and providing high-value products for Latin America market. To further cater to local market demands, the first-ever flagship store opened in Santiago, Chile, and Nicaragua has inaugurated its first showroom. Also part of these milestones are the introduction of new products such as the Coolray Lite in Chile and the Okavango in Nicaragua. These events solidify Geely Auto’s commitment to deliver exceptional customer service and enhance user experiences in daily life.
Chile Flagship Store Setting Local Automotive Benchmark
The opening ceremony of Geely’s Chile flagship store was successfully held in the presence of over 100 guests and media representatives. The flagship store integrates sales, service, and brand experience in one. Featuring intelligent showroom design, a localized service system, and a full vehicle lineup, the store is dedicated to provide customers with personalized mobility solutions, aiming to become a benchmark in Chile’s automotive industry.
Christian Freese, a representative from Geely’s local partner H.Motores, stated, “It is an honor to cooperate with Geely and open the first flagship store in Chile. In the future, we will provide Chilean customers with high quality products and services, creating an unparalleled brand experience for local car owners.”
Coolray Lite Launch: A "Tech Ride" Tailored for Gen Z
At the opening event, Geely also launched the all-new Coolray Lite, a "tech ride" specifically designed for Gen Z. As a compact SUV, Coolray Lite stands out with its innovative design and technological features, meeting the younger generation’s demand for power, freedom, technology, and personalization.
Alejandro Tabilo, Geely brand ambassador and Chile’s top tennis player with an ATP ranking of 29, joined numerous product ambassadors and influencers to boost the launch of the Coolray Lite. Fernando Funes, Sales Manager of Geely Auto Chile, emphasized: “Coolray Lite is not about the reducing of size, but exponentially increasing experience.” To further promote the new vehicle, Geely also launched the "Test Drive to Win Coolray Lite" campaign to attract more potential users to experience the car.
Enhancing market presence with diverse products, expanded channel network and localized cooperation
Since the establishment of Geely Auto Chile last December, the company has consecutively launched four models—Okavango, Starray, Geely EX5, and Coolray Lite, showcasing its keen market insight and rapid response capabilities.
In terms of channel development, Geely has successfully established 25 sales and service outlets across Chile, covering major cities and core areas. In the future, the company will further expand its sales network, including opening flagship stores and experience centers, to comprehensively connect with more users. These efforts aim to provide customers with a more convenient and thoughtful purchasing and service experience, continuously enhancing Geely’s competitive advantage in the Chilean market.
In terms of brand presence, Geely has signed Alejandro Tabilo as its brand ambassador, further strengthening its localization strategy. This partnership has established Geely as a “sporty, technological, and youthful” brand image in Chile. Moving forward, Geely will implement a series of marketing activities with Tabilo, including tennis stars participating in test drives and brand events, as well as the launch of co-branded merchandises, turning celebrity influence into brand assets.
Geely Opens First Showroom in Nicaragua
On May 22, Geely Auto celebrated the official opening of its first flagship showroom in Managua, Nicaragua. The company also introduced the launch of the 7-seater SUV, the Okavango. The event marks the beginning of a new era for Geely in Nicaragua, bringing an expanded product lineup and more comprehensive experience for local customers.
This modern showroom aims to provide customers with high-quality products encompassing intelligent technology, advanced safety features, and cutting-edge design. The opening ceremony attracted numerous industry leaders, partners, and media to experience Geely’s innovative capabilities firsthand. Mr. Chen Xi, Chinese Ambassador to Nicaragua also attended the event and participated in the ribbon-cutting ceremony. In addition, Geely’s partnered football team Diriangén were also present to boost the event atmosphere.
Geely officially entered the Nicaraguan market in October 2024, quickly becoming one of the fastest-growing auto brands, thanks to its high-value products and precise market strategy. Roberto Rocha, Geely’s Nicaraguan brand manager, stated, “Geely represents a new way of getting around: smarter, safer, and with style. We are not only opening a new space for car lovers, we are also opening the door to a new era of mobility in Nicaragua.”
These initiatives have significantly accelerated Geely Auto's market expansion in Latin America, establishing a strong foundation for it to compete in the regional markets. Looking ahead, Geely Auto will continue to drive innovation, and introduce diverse products to fulfill local demands. Through optimized market strategy, comprehensive service and brand value enhancements, the company is committed to providing customers with exceptional mobility experiences.
Press Contact:
Geely Auto International Corporation Public Relations
geely.global.pr@geely.com