Nov 23, 2025
Geely Auto Third Global Service Skills Competition Concludes Successfully, Gathering 38 Service Elites from 20 Countries
Nov 23, 2025

 

Geely 3rd Global Service Skills Competition successfully concluded from November 3rd to 7th at Auto XI’AN Manufacturing Base, bringing together 38 service elites from 20 countries to compete, pursue excellence, and refine their skills. This event served not only as a grand display of Geely's service capabilities but also as a crucial step toward elevating service standards to new heights.

 

 

At the opening ceremony on November 3rd, Mr. Tony Chi, Vice President of GAIC, delivered a speech, "Since its inception in 2023, the Geely Service Skills Competition has been held for three consecutive years. It has evolved beyond a global arena for our Geely talents to compete, it is now a 'growth accelerator' that drives continuous service improvement. Through experience exchange, we equip every participant to become a 'service benchmark' in their respective markets. Ultimately, we strive to make 'Geely Service' a shining hallmark of our brand."

 

 

 In the preliminary stages of the competition, over 3,000 participants from more than 1,000 service dealers took part. Following rigorous national and regional selections, 38 exceptional service champions emerged. These finalists gathered at the XI’AN Manufacturing Base for the final competition, representing not only the highest standards of their markets but also demonstrating exceptional professional expertise and a spirit of challenge. The competition was carefully designed to integrate theory with practice and incorporates multiple assessment dimensions, including precise fault diagnosis, efficient practical operations, and standard service process. All the dimensions are aimed at comprehensively evaluating participants' overall capabilities. It is worth noting that, alongside Geely's continued expansion of its NEV lineup in overseas markets, this year's competition introduced specialized assessments for after-sales service techniques related to new energy vehicles.

 

 

 

 

Following days of intense competition, the championship titles were revealed. Khaled Mohamed Awad Nour from Egypt claimed the championship in the Service Advisor category. Within the Technician category, Paul Kenneth from Saudi Arabia and Astafiev Ruslan from Eastern Europe secured the championships for the Petrol Vehicle and Electric Vehicle categories respectively.

 

Service Advisor Champion

 

Petrol Vehicle Technician Champion

 

Electric Vehicle Technician Champion

 

 

During the competition, Geely Auto also gathered over 40 experts from its 9 manufacturing bases and 3 key centers (Quality, R&D, Powertrain) to host a Technical Quality Forum. Focusing on "customer feedback," the forum centered on driving progress through quality and innovation through technology, with participants collectively exploring ways to enhance technical capabilities and improve quality standards. The forum generated over 50 improvement proposals covering multiple areas including smart cockpit connectivity, and overall vehicle comfort and quietness. To further strengthen customer trust and reputation in its services, Geely Auto held in-depth discussions with service directors and advisors from multiple countries. These discussions resulted in the 8 core metrics for user experience, which will help consistently create service experiences that exceed customer expectations.

 

 

 

 

Geely Global Service Skills Competition serves as a platform to advance technical service capabilities and elevate user experience through international exchange and collaboration among service professionals. Guided by our service taglines of "Professional, Efficient, and Friendly," we strive to become the most trusted mobility partner for Geely customers worldwide, delivering high-quality service that enhances every journey.

 

 

 

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