London, UK, 23rd October 2025 – Geely Auto today marked a significant milestone with its official brand launch in the United Kingdom, introducing the Geely EX5, an award-winning all-electric SUV engineered for discerning British consumers. This launch reinforces Geely's commitment to sustainable mobility and its ambition to become a leading force in Europe's emerging electric vehicle market.

Geely Auto has set ambitious goals for the UK market, targeting annual sales of 100,000 vehicles by 2030. This growth will be supported by a nationwide network of 100 sales and service outlets by 2026, complemented by a robust parts distribution and maintenance system – ensuring exceptional service and peace of mind for every Geely Auto owner across the country.

Jerry Gan, CEO of Geely Auto Group, stated, “Entering the UK market marks a significant milestone in deepening Geely's European strategy and heralds a new chapter in electric mobility across Europe. We are committed to delivering innovative and sustainable products while building enduring relationships of mutual trust with our customers and partners. Geely Auto looks forward to advancing alongside the European market and co-creating the future.”

Before entering the UK market, Geely Auto had already established a presence in 12 European countries, including Poland, Greece, and Croatia. The UK launch represents the next phase of Geely Auto's European strategy, with the market serving as a strategic hub for wider continental expansion. Backed by world-class R&D centers across Europe and Asia and a strong business footprint, Geely Auto will continue to advance into key markets such as Italy, Germany, France, and Spain etc. Over the next five years, Geely Auto is scheduled to launch 15 new vehicles tailored for European consumers. Geely Auto aims to establish itself as a mainstream automotive brand in Europe, supported by a network of over 1,000 sales outlets. 

The Geely EX5’s UK debut builds on impressive global momentum, with the model currently available in 33 countries across Europe, Asia, Oceania, the Middle East, and the Americas. The Geely EX5 has achieved remarkable success across diverse markets. In Costa Rica, it captured the number one position in its segment for the first half of 2025. Greece witnessed a similar performance in September 2025, with the EX5 securing top segment sales. Australia embraced the model with exceptional enthusiasm, achieving fast growth since it launched in March 2025. In Brazil, the EX5 dominated its segment with the number one sales position in 2 consecutive months after its official launch. 

Geely Auto’s parent company, Geely Holding Group, has maintained deep roots in the UK for nearly two decades. The company’s presence began in 2006 with an investment and partnership with the London Taxi Company, which later became LEVC under Geely’s ownership, and still produces the award-winning, iconic, zero-emission capable taxi vehicle. Since then, Geely Holding has expanded its footprint through strategic investment in iconic British brands such as Lotus and Aston Martin, driving innovation in electrification and luxury mobility.

ENDS

About Geely Auto

Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). The Group manages several leading brands, including Geely Auto, Lynk & Co, and Zeekr. Geely Auto Group is also the global strategic partner of Malaysian national automaker PROTON.

The Group employs more than 50,000 people and operates 12 plants and 5 global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry, and Frankfurt. The Group also boasts 5 global design studios in Shanghai, Ningbo, Gothenburg, Milan, and Coventry, respectively with over 1000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co, and Zeekr, has been listed on the Hong Kong stock exchange since 2005.

In 2024, the brands under Geely Auto Group management sold over 2.17 million units, marking a 32% year-on-year increase.

Press Contact:
Geely Auto International Corporation Public Relations
geely.global.pr@geely.com