HANGZHOU, China, March 27, 2026 – Following the successful conclusion of the German market launch, Geely Auto has completed its brand rollout across five core European countries – Spain, Germany, the Netherlands, Belgium, and Luxembourg – within a 48-hour window from March 25 to 26. Together with its established presence in markets such as Hungary, the United Kingdom, and Italy, Geely Auto now covers key Central and Western European regions. With the introduction of its two new global strategic energy models, the Geely E5 and Starray EM-i, the brand has expanded its footprint to nearly 20 mainstream European markets.

This expansion into the historic heartlands of the global automotive industry marks a milestone breakthrough in Geely Auto’s globalization strategy, realizing a transformative leap from "Market Entry" to "Deep Localization."

Five Countries in Two Days: Geely’s Mainstream Brand Secures Foothold in Core European Markets

Through high-density, fast-paced launch initiatives, Geely Auto has achieved a concentrated layout in Western Europe. Notably, the launch event in Cuijk, the Netherlands – strategically bordering Belgium – demonstrates a regional strategy of establishing a foothold in the Netherlands to radiate across the Benelux region. In Germany, Geely Auto commenced operations in North Rhine-Westphalia, the nation's most populous state, with the highest automotive market capacity.

To support its expansion, Geely Auto has established a Regional Spare Parts Center in Amsterdam, forming a "European Central Warehouse + National Satellite Warehouses" logistics network. This system provides comprehensive service coverage for the Netherlands, Belgium, Luxembourg, Germany, and France. Simultaneously, localized warranty programs and 24/7 roadside assistance have been introduced in each market to build a full-link service ecosystem. Moving forward, Geely Auto will continue to deepen its full-value-chain localization in Europe, further optimizing its sales and service network across the continent.

European Engineering Wisdom: Delivering Locally Adapted New Energy Solutions

In 2025, the Geely NEV lineup achieved annual sales of 1.24 million units, a 150% year-on-year surge, further consolidating its leadership in the mainstream new energy vehicle (NEV) market. As flagship products under the NEV series, the Geely E5 and Starray EM-i have been launched in over 40 countries, demonstrating robust global competitiveness. The accelerated entry of the star models into mainstream European markets is underpinned by the "hardcore" system capabilities built through Geely's long-term technical investment. Geely Auto Group builds R&D and design centers in Germany, Sweden, the UK, and Italy, enabling European teams to serve local users by deeply aligning with local mobility requirements. Both models have secured Euro NCAP five-star safety ratings, meeting the EU’s most stringent standards for structural safety, battery integrity, and environmental emissions, upholding Geely's "Safety First" philosophy.

The Starray EM-i redefines the benchmarks of hybrid efficiency. It features a three-screen intelligent cockpit and a 16-speaker Flyme Sound 7.1 surround system, balancing high performance with exceptional energy efficiency. The Geely E5 provides a next-generation intelligent pure electric experience, powered by a segment-leading 7nm automotive-grade chip and the Flyme Auto system.

Two Decades of Strategic Cultivation: Full-Value-Chain Layout Deepens European Strategy

Geely Auto’s momentum in Europe is the result of twenty years of industrial cultivation. Through strategic capital operations and industrial deep-seeding, Geely has built a comprehensive industrial ecosystem in Europe. Since its 2006 investment in Manganese Bronze, which marked its first step onto the European continent, Geely has continuously deepened its presence, completing the strategic investment of brands such as Volvo Cars and Lotus. It also became the first Asian member of the International Automotive Task Force (IATF), gaining a pivotal voice in the formulation of global automotive standards.

Today, Geely has established a complete industrial closed-loop in Europe, spanning R&D, design, brand operations, sales, and service. As a leader in the globalization of Chinese automotive brands, Geely Auto has held the top spot in China's passenger vehicle sales for two consecutive months. Its NEV sales growth at the start of 2026 continues to lead the industry, providing robust systemic support for global expansion.

Looking ahead, Geely Auto will leverage its innovative R&D centers to introduce more NEV products tailored to European needs. Geely will transition from traditional trade exports to a "full-value-chain localization" model covering R&D, production, supply, and sales, fulfilling its brand vision of "Happy Life, Geely Drive."

About Geely Auto Group

Geely Auto Group is a leading global automotive company headquartered in Hangzhou, China. As a part of Zhejiang Geely Holding Group, Geely Auto Group develops and manufactures passenger vehicles under the Geely, Lynk & Co, and Zeekr brands.

Geely Auto achieved cumulative sales of 3,024,567 units in 2025, exceeding the full-year sales target with a year-on-year growth of 39%. New energy vehicle (NEV) sales reached 1,687,767 units, a year-on-year increase of 90%.

With a strong focus on technology innovation, electrification, and sustainable mobility, Geely Auto Group operates world-class R&D centers and manufacturing facilities across China, Europe, and key international markets. The Group is committed to deliver safe, high-quality, and intelligent vehicles enabled by advanced technologies such as hybrid powertrains, full-electric architectures, smart connectivity, and autonomous driving systems.

As a global company, Geely Auto Group continues to expand its international presence through strategic partnerships, localized operations, and industry-leading platforms. Geely strives to create mobility solutions that are greener, smarter, and more accessible, driving forward the future of sustainable transportation.

Press contact:

Geely Auto International Corporation Public Relations

geely.global.pr@geely.com